CAMPAIGNS

REFLECTIONS

SEPTEMBER 2020
It comes in waves
he voice from within
Stronger each time
Till I can no longer mistake it
For anyone else’s.
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Modern precious jewellery brand Her Story previews a campaign titled Reflections. Playing with the idea of a mirror to one’s soul, the shoot is set amid the sands of Goa, with golden sunlight reflecting off a shoreline that is as local as it is of the world. Shot by ace photographer Bikramjit Bose, the shoot can be seen in its entirety in an exclusive first edition of an editorial-style brand communication that uniquely captures the world of Her Story. Amid the pages of the brand magazine, the feature offers an introspective take on self-reflection; each visual accompanied by thoughtful poetry, as a perceptive representation of the many facets of a woman’s spirit.

Says photographer, Bikramjit Bose, “The idea for this campaign stemmed from the brand’s own philosophy — that every woman has a unique narrative as she treads a path that is entirely her own. The mirror and its reflections served as a metaphor, to further explore this philosophy and visually showcase the different facets of a woman. We decided to shoot this on a beach in order to visually balance the hard-edged nature of a mirror by placing it in a softer, more organic setting. To offset the weight of the idea with the lightness of the ocean, if you will."

SOBHITA X HER STORY

OCTOBER 2019
“When a story resonates, it’s because a strong core emotion shines through. We hold on to this core – to identify, explore and embrace it. Because only then can it truly be captured.”

Known for her sharp and powerful screen presence, actor Sobhita Dhulipala brings personality and fire in the first campaign of Her Story.

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“The jewellery at Her Story celebrates women not from the perspective of desirability but from the different facets of their personality, and that is very empowering,” says Sobhita Dhulipala. “To have an emotion attached to jewellery, to see little dainty pieces carry a story within them… is what makes it special for me. It doesn’t just feel like jewellery, it feels like you are wearing what is you.”

Launched this weekend, the latest campaign with Sobhita Dhulipala features monochromatic imagery by celebrated photographer Bikramjit Bose. His narrative-driven approach brings the human element into focus. “The style of photography is keeping it very real and spontaneous. This works perfectly given the philosophy behind the brand and the campaign—which is about getting in touch with your emotions. When you shoot something in black and white, what stands out the most is the person’s expressions over colours, tones and details of the product,” says photographer Bikramjit Bose.

“Her Story is a new concept in jewellery, with a desire to disrupt the way traditional jewellery is perceived or acquired. Designed after an involved process of insight and discovery, each collection represents a unique aspect of a woman—who she is, beyond who she may be perceived to be,” says Sitanshi Talati-Parikh, co-head of brand, Her Story. “Sobhita Dhulipala is a girl on the rise, dynamic, relatable, and one who keeps it real. She is the perfect voice for self-expression, while the campaign brings alive the spirit of Her Story.”

Her Story aims to create new desires based on the premise that jewellery is precious because of the meaning it holds. Audiences will see Sobhita Dhulipala front the campaign for three Her Story collections — Heart of Blue, Limitless and the newly-launched, Poetry in Motion. This campaign will play across outdoor media, digital media, and in-store.

CAMPAIGNS

IN THE MEDIA

LIFESTORIES

NEWS FROM THE BRAND

REFLECTIONS

September 2020
It comes in waves
The voice from within
Stronger each time
Till I can no longer mistake it
For anyone else’s.

Modern precious jewellery brand Her Story previews a campaign titled Reflections. Playing with the idea of a mirror to one’s soul, the shoot is set amid the sands of Goa, with golden sunlight reflecting off a shoreline that is as local as it is of the world. Shot by ace photographer Bikramjit Bose, the shoot can be seen in its entirety in an exclusive first edition of an editorial-style brand communication that uniquely captures the world of Her Story. Amid the pages of the brand magazine, the feature offers an introspective take on self-reflection; each visual accompanied by thoughtful poetry, as a perceptive representation of the many facets of a woman’s spirit.

Says photographer, Bikramjit Bose, “The idea for this campaign stemmed from the brand’s own philosophy — that every woman has a unique narrative as she treads a path that is entirely her own. The mirror and its reflections served as a metaphor, to further explore this philosophy and visually showcase the different facets of a woman. We decided to shoot this on a beach in order to visually balance the hard-edged nature of a mirror by placing it in a softer, more organic setting. To offset the weight of the idea with the lightness of the ocean, if you will."

LAUNCH X SOBHITA

October 2019

Known for her sharp and powerful screen presence, actor Sobhita Dhulipala brings personality and fire in the first campaign of Her Story. Her Story is a modern conceptual precious jewellery brand that expresses true character through first-of-its-kind design thinking in jewellery.

“The jewellery at Her Story celebrates women not from the perspective of desirability but from the different facets of their personality, and that is very empowering,” says Sobhita Dhulipala. “To have an emotion attached to jewellery, to see little dainty pieces carry a story within them… is what makes it special for me. It doesn’t just feel like jewellery, it feels like you are wearing what is you.”

Launched this weekend, the latest campaign with Sobhita Dhulipala features monochromatic imagery by celebrated photographer Bikramjit Bose. His narrative-driven approach brings the human element into focus. “The style of photography is keeping it very real and spontaneous. This works perfectly given the philosophy behind the brand and the campaign—which is about getting in touch with your emotions. When you shoot something in black and white, what stands out the most is the person’s expressions over colours, tones and details of the product,” says photographer Bikramjit Bose.

“Her Story is a new concept in jewellery, with a desire to disrupt the way traditional jewellery is perceived or acquired. Designed after an involved process of insight and discovery, each collection represents a unique aspect of a woman—who she is, beyond who she may be perceived to be,” says Sitanshi Talati-Parikh, co-head of brand, Her Story. “Sobhita Dhulipala is a girl on the rise, dynamic, relatable, and one who keeps it real. She is the perfect voice for self-expression, while the campaign brings alive the spirit of Her Story.”

Her Story aims to create new desires based on the premise that jewellery is precious because of the meaning it holds. Audiences will see Sobhita Dhulipala front the campaign for three Her Story collections — Heart of Blue, Limitless and the newly-launched, Poetry in Motion. This campaign will play across outdoor media, digital media, and in-store.